The UX Strategy Programme
Six workshops over three to six months, in which your team builds a long-term UX strategy and gradually shifts to customer-centric ways of working. Coaching between the workshops keeps everything moving. Your team does the work; KSLV brings the structure and the framework.
Who this is for
The UX Strategy Programme is for product companies that want a lasting customer-centric shift in how the product is planned, designed, and built, and in how the functions work together. For one product area or a single initiative, we offer the UX Strategy Sprint, which delivers direction in days. The Programme, on the other hand, changes how product strategy and roadmap decisions are made, with the customer at the centre.
Most product teams have clear direction at the business level: revenue targets, conversion goals, churn numbers. What is usually missing is the layer between those numbers and day-to-day product decisions. “Grow subscription revenue” gives a team nothing to design from. That layer is UX goals: what should change in your customers’ experience so that more of them renew, upgrade, or stay.
The other missing piece is a shared picture of the future. Ask a team what their customers’ experience should be like in two or three years, and the answer is usually a feature list or silence. Without that picture, every decision becomes a local quick fix, and the planning horizon shrinks to a quarter.
Faster delivery fixes none of this. Shipping nonsense ten times faster only puts ten times more nonsense in front of your users. The Programme closes both gaps with your team, and builds the habits that keep them closed.
How it works
- Six workshops across three to six months Each workshop runs four to six hours, on-site or remotely. A shared room is best for the generative sessions, though remote works well too.
- Coaching between the workshops Sixty-minute sessions, remote. The team uses them for whatever the work needs: preparing for the next workshop, reviewing drafts, planning research, thinking through the difficult internal conversations.
- Live material from day one The team walks into the first workshop with an initiative the organisation is investing in right now, and the Programme uses it as working material throughout. Nothing in the Programme is an abstract exercise.
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Programme structure
The early workshops: your customers’ current experience, and reframing the live initiative around it.
The middle of the Programme: UX goals and the metrics that track them.
The final workshops: the long-term vision, and preparing the team to carry the work forward.
- Why it takes months The change happens between the workshops, where the team absorbs the new approaches and applies them to the live initiative. Squeezing the same work into days results in sessions that feel productive in the room and change nothing in the organisation a month later.
Programme participants
A cross-functional group of six to twelve people: the Head of Product, the Head of Design, senior engineers, the lead researcher where one exists, and the leads of customer-facing teams where the work touches them. The executive sponsor, at CEO, CPO, or CTO level, should be in the room for the first and last workshops at minimum. What changes during the Programme is how these functions work together, so the room has to contain them.
The Programme assumes no prior experience with UX goals, metrics, or vision work. It is for teams making the shift for the first time.
You walk away with a strategy the organisation can follow, and a team that works differently
- A long-term UX vision, expressed as the future experience of your customers rather than a list of features, in a format the rest of the company can rally around.
- UX goals that translate business objectives into specific improvements in your customers’ lives and a direction to design towards, with metrics that cascade from the vision down to the next release.
- Your team’s own number on what the current experience gaps cost the business. The kind of number that unlocks budget conversations and ends prioritisation arguments stuck at the level of opinion.
- A team that starts product conversations with problems worth solving, and knows where its customer understanding is thin and where research should go next.
After the Programme ends, the team keeps all of it going on its own.
If your situation is different
- You need direction sooner than transformation In the UX Strategy Sprint, your team creates a UX strategy for the product or a major initiative over three sessions, and can grow into the Programme later.
- You need alignment on one contained project A single feature, a specific funnel, a rework of one function: in the Initiative Kickoff, the team sets customer-centric goals for it in a three-hour session.
Let’s talk
Thirty minutes is usually enough to tell whether the Programme fits your company’s situation. I’ll ask about your team, your product, and the conversations you’re stuck in. You get a straight recommendation at the end of the call: the Programme, a smaller format first, or nothing at all for now.